"Subcultures are commodified to maintain the status quo. In his influential book Subculture: Meaning and Style, Dick Hebdige explained how capitalism and dominant ideologies do this to dismantle subcultural rebellion, outlining two tactics of doing so: firstly, by converting subcultural symbols (fashion, music, etc) into mass-produced objects, and secondly by dominant groups (eg the media or government) labelling and redefining ‘deviant’ behaviour to make it acceptable enough to be integrated into the mainstream (eg by making something ‘cool’)."
