Enrique Lores, president of Imaging and Printing at HP Inc., spoke with CRN about the HP-Xerox partnership and how it fits into his company's push for growth in the challenging printer market—as well as what it means for channel partners.
"In the market, the personalities of the two portfolios are going to stay fairly differentiated. The engines will be common. But all the software tools, the front panel, everything that customers will be interacting with is going to be different," Lores said. "So I don't think it's going to make the situation more or less competitive for our partners, because the differentiation between the two portfolios is going to stay fairly high."
When it comes to HP's printers, "we offer better security, we offer better manageability, and our user interface is significantly simpler than the user interface from Xerox," Lores said. "And for many years, the combination of these three factors has enabled us to have a significantly higher market share than any of our competitors."
"In the market, the personalities of the two portfolios are going to stay fairly differentiated. The engines will be common. But all the software tools, the front panel, everything that customers will be interacting with is going to be different," Lores said. "So I don't think it's going to make the situation more or less competitive for our partners, because the differentiation between the two portfolios is going to stay fairly high."
When it comes to HP's printers, "we offer better security, we offer better manageability, and our user interface is significantly simpler than the user interface from Xerox," Lores said. "And for many years, the combination of these three factors has enabled us to have a significantly higher market share than any of our competitors."
