Google is introducing the Web Model Context Protocol (WebMCP) to allow AI agents to interact with websites in a more efficient and reliable way, moving away from screen scraping. This protocol enables direct communication between websites and AI models, defining website capabilities for AI access through HTML attributes or JavaScript APIs. The Early Preview Program (EPP) is being used to refine the protocol and gather data. WebMCP offers lower latency, higher accuracy, and reduced costs compared to traditional methods.
