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Bill Murray's Super Bowl ad for Yahoo encourages fans to email him at 'Billhimself@yahoo.com' and offers a behind-the-scenes look at the making of the ad, including his humorous email responses to fans.
Perplexity AI's founder Aravind Srinivas outlines a vision where AI agents become the target audience for digital advertising, potentially replacing human attention.
Marissa Mayer, CEO of Sunshine and former Yahoo CEO, discussed the future of advertising in the AI era. She suggested that advertisers will need to provide more detailed data to support precise and tailored information for users through AI chatbots, envisioning a partnership model where advertisers supply data that allows for detailed, synthesized information similar to that in generative AI.
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