PostHog is an all-in-one, open-source platform providing web and product analytics, session recording, feature flagging, and A/B testing. It supports self-hosting and offers functionalities such as event-based analytics, user and group tracking, data visualizations, session replays, heatmaps, feature flags, experiments, surveys, and more.
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Use cases of Reverse ETL There are three primary use cases for Reverse ETL: Operational Analytics — feeding insights from analytics to business teams in their usual workflows and tools so they can make data-informed decisions. Data Automation — Automating ad-hoc data requests from other teams. For example, when the finance team requests product usage data for invoicing. In-App Personalization — with a growing number of data sources, reverse ETL connects those sources to personalize customer experiences.
