Use cases of Reverse ETL
There are three primary use cases for Reverse ETL:
Operational Analytics — feeding insights from analytics to business teams in their usual workflows and tools so they can make data-informed decisions.
Data Automation — Automating ad-hoc data requests from other teams. For example, when the finance team requests product usage data for invoicing.
In-App Personalization — with a growing number of data sources, reverse ETL connects those sources to personalize customer experiences.
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