Some 58% of all email opens it examined occurred on mobile phones or tablets (45% phones, 13% tablets) in 2Q16, a 14% increase from a year earlier.
Although desktop computers accounted for only 42% of email opens, they were responsible for 49% of email-generated revenue tracked by Experian.
Most 2Q16 email opens occurred on mobile phones or tablets for all industries except business products/services:
Although desktop computers accounted for only 42% of email opens, they were responsible for 49% of email-generated revenue tracked by Experian.
Most 2Q16 email opens occurred on mobile phones or tablets for all industries except business products/services:
